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  • Zoe Powell

The Importance of Mobile-Friendly Websites in 2024

In today's fast-paced digital world, having a mobile-friendly website is no longer just an option—it's a necessity. As a web designer working with small businesses, I've seen first-hand how critical it is to cater to mobile users. In fact, many of my clients reveal a surprising truth when I ask them to check their websites or complete certain tasks: "I don't own a computer." Instead, they rely solely on their mobile phones or tablets.

Why Mobile-Friendly Design Matters

With the growing prevalence of mobile devices, a significant portion of internet traffic now comes from smartphones and tablets. This shift means that a website that looks great on a computer screen but fails to impress on a mobile device can significantly harm a business's online presence.

Here’s why mobile-friendly design is crucial:

1. User Experience

Mobile users expect a seamless browsing experience. If your website isn't optimised for mobile, visitors may encounter issues like slow load times, difficult navigation, and unreadable text. These frustrations lead to a poor user experience, causing visitors to leave your site quickly.

2. High Bounce Rate

When users leave your site almost as soon as they arrive, it results in a high bounce rate. This not only affects your site's engagement but also sends negative signals to search engines like Google. A high bounce rate can severely impact your SEO rankings, making it harder for potential customers to find you online.

3. SEO Rankings

Google's mobile-first indexing means that the mobile version of your website is considered the primary version. If your site isn’t mobile-friendly, it will likely rank lower in search results. This decrease in visibility can lead to fewer visitors and, ultimately, fewer customers.

My Experience with Mobile Design

As a web designer, I often work from my laptop to create beautiful, functional websites. However, my design process always includes rigorous testing on mobile devices. Why? Because I understand that a significant number of users will interact with the site on their phones.

I've encountered several clients who only use their mobile devices for business tasks. This trend underscores the importance of mobile optimisation. If your website doesn’t look good or function properly on a mobile device, you risk losing a large segment of your audience.

Key Elements of Mobile-Friendly Design

To ensure your website is mobile-friendly, consider the following elements:

  • Responsive Design: A responsive website automatically adjusts its layout and content based on the device being used, providing an optimal viewing experience.

  • Fast Load Times: Mobile users often have less patience for slow-loading sites. Optimise images and use efficient coding practices to speed up your site.

  • Easy Navigation: Simplified menus and clear navigation paths make it easier for users to find what they need quickly.

  • Readable Text: Ensure that fonts are legible on smaller screens without requiring users to zoom in.

  • Accessible Buttons: Make buttons and links easy to tap, even on small screens.


In 2024, prioritising a mobile-friendly website is essential for any business aiming to succeed online. As a web designer at Zoe Powell Designs, I’m committed to helping small businesses create websites that not only look great on desktops but also provide an excellent user experience on mobile devices. If your website isn’t mobile-friendly, it’s time to make the necessary changes. Your audience—and your SEO rankings—will thank you.

Ready to optimise your website for mobile? Contact me today to get started!

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